Rebrand Your Business, Rebrand Your Life

Personal branding is a way of signaling to others what your unique identity, vision and values are. It’s an authentic revelation of all the things you have to offer the world.What happens when those values or aspirations change? What happens, and how do we take the next step in our personal or professional growth? That’s where rebranding comes in.  To rebrand isto realign ourselves and our goals by harnessing new, revitalized energy. We grant ourselves new possibilities, new inspirations, and new joys. Simply put, to rebrand means to  Many people are afraid of change, even though it’s an instinctual, bioenergetic process that’s required for our spiritual growth. We are beings made of energy. We’re driven to evolve. Just like the energy that comprises us, we are constantly in motion. When we harness that powerful, catabolic potential we discover this exciting fact: that we are in an upward-trending spiral toward our highest calling. Rebranding involves opening yourself up to new opportunities with optimism, and this mindset attracts the very best things in life. Whether it’s a new set of dedicated clients, a new service that’s in alignment with our deepest-held values, or a stronger, more supportive networking circle, we rebrand because we’re working toward something greater than we imagined before.Energy is just like that. In an earlier blog post, I explain how altering your mindset can physically change your reality, even your biological makeup! This is exactly what rebranding does. An example of this is the branded color scheme. Branded colors are evocative of the emotional energy that’s authentic to your identity and your mission. When chosen wisely, these colors transform the attitudes of everyone who comes in contact with your brand attracts likeminded, positive energy. The power suit is another example of this phenomenon. A power suit is a tailored, signature work outfit meant to exude a strong sense of leadership. When you put on your power suit, you more confident and successful, which in turn  into a person who is actually - not just potentially - confident and successful beyond their wildest dreams. People will often rebrand themselves because their old ways of self-marketing aren’t working. Rebranding, however, is more than just a way of attracting better business. An authentic personal brand has the power to attract the positive resources in the universe. When you change your energy, you change your material reality. That is the purpose and magic behind rebranding. If you’re ready to embrace change, reach out to me, Amy D, Peak Performance Expert. We’ll begin that journey today!